TV ADVERTISING FOR GREATER REACH


THAT’S HOW WE GET THE BALL ROLLING – BUT ALWAYS WITH AN EYE ON THE BOTTOM LINE.

Do you want to achieve greater reach? Heighten awareness of your product? Take your company to the next level? Then DRTV offers some obvious advantages…


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MORE SALES

Address your audience where they live to exploit the full potential of your products and instantly boost your sales figures.

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MORE USERS

Use the right sales channels to increase your user contacts for success you can measure. More users – more traffic – more profit.

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MORE DOWNLOADS

More customer contacts, fast-growing user numbers, higher traffic – these are the building blocks for your success. More downloads – more sales – more profit.


mediaffairs


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Cologne, a media metropolis. This is the base from where, ever since 2011, mediaffairs has single-mindedly and successfully pursued its corporate mission of optimizing the market presence of startups and mid-sized businesses.

Mediaffairs examines your individual profile, what makes your products unique, and the characteristics of your target group and then does tests to determine which sales channels are the best fit. With solid facts and figures in hand, we then create custom digital productions, building confidence through in-depth, ongoing media consulting.

Mediaffairs acts as your partner both during the comprehensive strategic planning phase as well as in the targeted operational implementation of the customized media mix of TV, online, print and direct marketing.

You can also choose to entrust us with purchasing, analysis, planning, booking, controlling and reporting..

With mediaffairs at your side, you can draw on a high-performance network in Germany, Austria, Switzerland, Italy, Denmark, Sweden, Norway, Spain, France & Morocco.

What puts us ahead of the rest?
We react with unrivaled speed so that we can achieve the most favorable terms for you.


TV-Märkte


TV in Denmark:

Approx 6 million inhabitants
180 min. of TV per person per day

Major stations:
DR 1, DR 2, TV2 / TV3

Major marketers:
Danmarks Radio, TV 2 Sendergruppe,Modern Times Group, Discovery Networks

Most successful show of 2014:
“Arvingerne – The Legacy”

TV in Germany:

Approx 81 million inhabitants
242 min. of TV per person per day

Major stations:
ZDF, ARD, RTL, Sat 1, Pro 7, Vox, RTL II, Kabel 1, Sky

Major marketers:
Seven One Media, IP Germany, Visoon Video Impact, Discovery Networks

Most successful show of 2014:
“Wetten Dass!?”

TV in Finland:

Approx 5,4 million inhabitants
174 min. of TV per person per day

Major stations:
TV 1, TV 2, YLE, MTV

Major marketers:
Yleisradio, MTV 3, Discovery Networks

Most successful show of 2014:
“Finland sucht den Superstar”

TV in France:

Approx 66 million inhabitants
242 min. of TV per person per day

Major stations:
TF 1, France 2, M6, TV 5 Monde

Major marketers:
TF 1, France Television, RTL Group, Viacom, Discovery Networks

Most successful show of 2014:
“The Voice”

TV in UK:

Approx 64 million inhabitants
241 min. of TV per person per day

Major stations:
BBC, ITV, Channel 4 / 5, Sky

Major marketers:
BBC, ITV, Channel 4, Viacom, Discovery Networks

Most successful show of 2014:
“Lets Dance”

TV in Italy:

Approx 62 million inhabitants
261 min. of TV per person per day

Major stations:
Rai, Mediaset, Sky Italia, Discovery, La 7

Major marketers:
Rai, Mediaset, Telecom Itali, Sky Italia, Viacom, Discovery Networks

Most successful show of 2014:
“Temptesta d`amore”

TV in Austria:

Approx 8,3 million inhabitants
275 min. of TV per person per day

Major stations:
ORF 1, ORF 2, Sat 1, Pro 7, RTL

Major marketers:
Ö-Rundfunk, Pro 7 Sat 1 Media, Viacom, Discovery Networks

Most successful show of 2014:
“Die Muppets”

TV in Poland:

Approx 38,5 million inhabitants
247 min. of TV per person per day

Major stations:
TVP 1 / 2, TV Polsat, TVN 24

Major marketers:
Telewijza Polska, TV Polsat 2 International, Viacom, Discovery Networks

Most successful show of 2014:
“Klan”

TV in Sweden:

Approx 9,8 million inhabitants
169 min. of TV per person per day

Major stations:
SVT 1/2/24, Knuskapskanalen, TV 3/6,TV 4

Major marketers:
Sverige Television, TV 4 Gruppe, Viasat, Discovery Networks

Most successful show of 2014:
“Lets Dance”

TV in Switzerland:

Approx 8 million inhabitants
180 min. of TV per person per day

Major stations:
SRF 1 / 2, RTS, TV 5 Monde, RTL, Pro 7

Major marketers:
SRF, RTS, Discovery Networks

Most successful show of 2014:
“Teleboy”

TV in Spain:

Approx 48 million inhabitants
269 min. of TV per person per day

Major stations:
TV 3,Telemadrid,La 1/2 ,Teledeporte y 24h, Canal Sur, Canal 9, Canal 24 horas

Major marketers:
TVE, Digital Plus, Canal +, Viacom, Discovery Networks

Most successful show of 2014:
“Informe Semanal”

TV in Russia:

Approx 144 million inhabitants
237 min. of TV per person per day

Major stations:
Perwykanal, Russija, NTW, STS, TNT, TWZ

Major marketers:
Perwykanal, RTL Group

Most successful show of 2014:
“Odnako”, “The Voice”

TV in Norway:

Approx 6 million inhabitants
197 min. of TV per person per day

Major stations:
NRK 1 / 2 / 3, TV 2, TV Norge, Canal +, Viasat

Major marketers:
Norsk Rikskringkasting, TV 2 Gruppe, Pro 7 / Sat 1 Media, Modern Times Group, Discovery Networks

Most successful show of 2014:
“Dagsrevyen”


TV MARKETS


Here is a brief glimpse of TV markets worldwide.


TV in Russia:

approx. 144 million inhabitants / 237 min. of TV per person per day
Major stations:
Perwykanal, Russija, NTW, STS, TNT, TWZ
Major marketers:
Perwykanal, RTL Group
Most successful show of 2014:
"Odnako", "The Voice"

TV in Finland:

approx. 5,4 million inhabitants / 174 min. of TV per person per day
Major stations:
TV 1, TV 2, YLE, MTV
Major marketers:
Yleisradio, MTV 3, Discovery Networks
Most successful show of 2014:
"Finland sucht den Superstar"

TV in Sweden:

approx. 9,8 million inhabitants / 169 min. of TV per person per day
Major stations:
SVT 1/2/24, Knuskapskanalen, TV 3/6,TV 4
Major marketers:
Sverige Television, TV 4 Gruppe, Viasat, Discovery Networks
Most successful show of 2014:
"Lets Dance"

TV in Norway:

approx. 6 million inhabitants / 197 min. of TV per person per day
Major stations:
NRK 1 / 2 / 3, TV 2, TV Norge, Canal +, Viasat
Major marketers:
Norsk Rikskringkasting, TV 2 Gruppe, Pro 7 / Sat 1 Media, Modern Times Group, Discovery Networks
Most successful show of 2014:
"Dagsrevyen"

TV in Denmark:

approx. 6 million inhabitants / 180 min. of TV per person per day
Major stations:
DR 1, DR 2, TV2 / TV3
Major marketers:
Danmarks Radio, TV 2 Sendergruppe, Modern Times Group, Discovery Networks
Most successful show of 2014:
"Arvingerne - The Legacy"

TV in UK:

approx. 64 million inhabitants / 241 min. of TV per person per day
Major stations:
BBC, ITV, Channel 4 / 5, Sky
Major marketers:
BBC, ITV, Channel 4, Viacom, Discovery Networks
Most successful show of 2014:
"Lets Dance"

TV in Poland:

approx. 38,5 million inhabitants / 247 min. of TV per person per day
Major stations:
TVP 1 / 2, TV Polsat, TVN 24
Major marketers:
Telewijza Polska, TV Polsat 2 International, Viacom, Discovery Networks
Most successful show of 2014:
"Klan"

TV in Germany:

approx. 81 million inhabitants / 242 min. of TV per person per day
Major stations:
ZDF, ARD, RTL, Sat 1, Pro 7, Vox, RTL II, Kabel 1, Sky
Major marketers:
Seven One Media, IP Germany, Visoon Video Impact, Discovery Networks
Most successful show of 2014:
"Ich bin ein Star holt mich hier raus"

TV in Switzerland:

approx. 8 million inhabitants / 180 min. of TV per person per day
Major stations:
SRF 1 / 2, RTS, TV 5 Monde, RTL, Pro 7
Major marketers:
SRF, RTS, Discovery Networks
Most successful show of 2014:
"Teleboy" (Verstehen Sie Spass!?)

TV in Austria:

approx. 8,3 million inhabitants / 275 min. of TV per person per day
Major stations:
ORF 1, ORF 2, Sat 1, Pro 7, RTL
Major marketers:
Ö-Rundfunk, Pro 7 Sat 1 Media, Viacom, Discovery Networks
Most successful show of 2014:
"Die Muppets"

TV in Italy:

approx. 62 million inhabitants / 261 min. of TV per person per day
Major stations:
Rai, Mediaset, Sky Italia, Discovery, La 7
Major marketers:
Rai, Mediaset, Telecom Itali, Sky Italia, Viacom, Discovery Networks
Most successful show of 2014:
"Temptesta d`amore" (Sturm der Liebe)

TV in France:

approx. 66 million inhabitants / 242 min. of TV per person per day
Major stations:
TF 1, France 2, M6, TV 5 Monde
Major marketers:
TF 1, France Television, RTL Group, Viacom, Discovery Networks
Most successful show of 2014:
"The Voice"

TV in Spain:

approx. 48 million inhabitants / 269 min. of TV per person per day
Major stations:
TV 3,Telemadrid,La 1/2 ,Teledeporte y 24h, Canal Sur, Canal 9, Canal 24 horas
Major marketers:
TVE, Digital Plus, Canal +, Viacom, Discovery Networks
Most successful show of 2014:
"Informe Semanal"
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ON THE AIR!


From the very start, we support your project and put you on the air. Learn more about the opportunities that await and the benefits you can enjoy. Once your campaign is launched, we don’t stop there. Our mission is your success. And in order to steer that success, we measure and evaluate. We find you the best slots and continue to optimize your performance. Just wait and see…


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OFFline

Take advantage of the classic mass media. Benefit from the continued impact of TV advertising. We put you on the air and make sure you get noticed.

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GROWTH

Set your sights on sustainability. Advertising in offline media is essential for building your brand and achieving strategic growth. We will accompany you competently and faithfully every step of the way.

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OPTIMIZATION

Reach your target audience continuously on all major channels. We analyze and fine-tune – for even better results.

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Tandem Spot

Achieve the maximum impact for your product. Tandem Spots are an even more effective way to get top results for you and your product on DRTV.

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Break Even

Reach your profit targets and then go on to exceed your expectations. More traffic, more sales, faster growth. Good is never good enough for us, so we keep optimizing your strategy even further.

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Performance

Exceed your planning targets by significantly increasing your output. We can help you to exploit the full potential of your products.

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Targeting

Address your target group directly and effectively. Through precise instrumentation, we grab your customers’ attention and keep them interested.

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Awareness

Take the stage front and center before your target audience. We make sure that your product puts on a stellar performance on the right channels.

WE TAKE CARE OF IT



Adil El Bali

„Knowledge is experience. Everything else
is just information.“

– Albert Einstein –


Clemens von Detten

„If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.“ 
– Henry Ford –


Johannes Ehrentraut

„The atmosphere at mediaffairs of believing in success currently evokes new motivation and achievements in me.“ 


Dennis Schulze

„I like working at mediaffairs because I love transferring challenging solutions with a powerful team.“ 


Timo Matthias

„The people who are crazy enough to think they can change the world, are the ones who do.“ 
– Steve Jobs –


Detlef Grap

Consultant – Out of Home Advertising

ANY QUESTIONS?


Have we succeeded in whetting your interest? Do you have questions, or do you want to learn more? Would you like to speak with us?

We look forward to hearing from you!

mediaffairs GmbH
Goebenstr.10
50672 Cologne

fon +49 221 27193830
info@mediaffairs.de